According to Digitimes, Intel is negotiating with a number of PC suppliers and expects to do a price cut of up to 20 percent on 12th generation Core (Alder Lake) processors.
Intel's 13-generation Core K-series and non-K-series desktop processors are both on sale, while 12-generation Core models are also on sale at the same time. Price reduction products, the previous generation i9 processor price reduction is the largest, the price difference of up to 70 ~ 80 U.S. dollars, a reduction of about 20%; followed by the i7 processor, a price reduction of 40 ~ 50 U.S. dollars. To mainstream i5 models, for example, i5-12400F in the domestic Jingdong self-owned price of 1189 yuan; the latest 13-generation Core models, Jingdong self-owned price of 1599 yuan.
In fact, at the end of 2022, HP, Acer and other PC manufacturers revealed that inventory clearance is nearing its end. But now, Acer said that the PC has been saturated, the resources previously invested by the industry should belong to more than, the PC industry to the process to actively transform. The market is saturated and still needs time to digest, so this does not mean that replenishment momentum will emerge.
AMD CEO Zifeng Su also revealed today at the earnings meeting, "We do think the first quarter is the bottom of our PC market."
PC shipments have fallen sharply. Research firm Gartner said PC shipments fell 28.5 percent in the final quarter of last year, the biggest drop since the company began tracking the market in the 1990s.
source：aijwei
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